I’m finally sitting down to write about the 2010 Avery SocialLuxe Lounge. Ah, SocialLuxe. Even now, two weeks later, I don’t know where to begin! The party was a-maaaaaay-zing. Our sponsors were wonderful, the location was off the HOOK, and throwing the party with Allison Czarnecki and Marie LeBaron was by far and away the best part of it all. I simply feel grateful for the chance to be a part of it.
Allison, Me, Marie – The Dream Team
Warning: this is a long post. But it’s FUN and represents a year of my life, so I just gotta make it a big ole monster post of SocialLuxe fabulousness. (If, after all of this, you are still dying to see and read more about SocialLuxe, we have a pretty sweet Flickr page here, and we’re collecting posts about the party here.)
The Avery SocialLuxe Lounge took place on August 5 in New York City at Arena, near Bryant Park. We had 350 wonderful bloggers in attendance, including this unbelievable list of VIPs. UNBELIEVABLE, right?
This year Avery was our title sponsor for the event. They were wonderful. Their conference survival kits for each guest were adorable and totally useful to boot. We absolutely adored working with Avery.
In addition to Avery, we had a whole slew of amazing sponsors. Frito-Lay, International Delight, Stride Rite and Ghirardelli were all at the party, providing their own unique and fun twists. Celebrity designer Heather Thomson was also there helping women to feel yummy with her Yummie Tummie line. (These waiters were also wearing Yummie Tummie products…which they admitted to loving.)
This year we featured a very special non-profit organization, Drop In and Decorate. They were at the party to meet bloggers, educate them about what the organization does, and gave guests the chance to design cookies to benefit the Center Against Domestic Violence of New York. Drop In and Decorate is definitely worth checking out, so click on over to their site!
SocialLuxe is all about the pampering. Hair, makeup, henna, manicures by OPI and the most fantabulous aromatherapy massages by Aveda really rounded out the evening. I could have sat in that massage chair for hours.
The swag was sweet, too. It was SO fun giving each guest a giant bag full of wonderful goodies. From totally delicious smelling Scentsy products to totally classy gifts from Cambria Cove to totally awesome face cream from StriVectin to totally rockin’ headphones from Skullcandy…and so much more. It was nuts!
This is what stuffing 350 bags looks like
Shabby Apple provided the three hostesses (including myself) dresses for the weekend. I can’t even tell you how many compliments I got on my Frida K dress. I sure was glad I was wearing it that night…made me feel all confident and stuff. And, confession time, I wore it again two nights later.
SocialLuxe was a TON of work, but it was worth it, for so many reasons. Oh, and I won the Tastiest BlogLuxe award with dear sweet Ree, The Pioneer Woman! Yippee! (Don’t miss the list of all the winners here.)
The weekend didn’t stop there. The BlogHer conference was just as overwhelming as ever, with over 2000 bloggers in attendance. The highlights of the weekend for me were two more parties.
Ree (The Pioneer Woman), Jaden (Steamy Kitchen) and Elise (Simply Recipes) held a cocktail party on Friday night, where I finally met Matt Armendariz from Matt Bites and got to hang out with the David Lebovitz. And I’m officially in love with both of them.
And on Saturday night I had the chance to attend another cocktail party hosted by NATE BERKUS. He was super sweet and I love him now even more than I did before. I honestly can’t wait to see his new show in a few weeks.
Oh, and then I danced the night away at Sparklecorn, one of the official BlogHer parties. I haven’t danced like that since college. It was a BLAST. (And I make a brief appearance in this video, thankfully hidden behind some crazier girls than I…)
I’ve gotta say, New York City treated me well.
Oh! I almost forgot. Not only did I get wined and dined in NYC, but I also became an official minivan mom. That’s right, I had me a Swagger Wagon for my East Coast trip this summer. Toyota provided me with a Sienna to use the whole two weeks I was out East. It was fabulous having it on our family vacation on Cape Cod and, surprisingly, it was even more fabulous to have it in New York City for SocialLuxe. It hauled people and boxes of stuff equally as well and I don’t know what we would have done without it. And, once ‘Jersey Jane’ kicked in, I could handle driving that van in the city as well as any cab driver.
Cate and Anna loved having the van…they sat in the way back the whole time we had it and Cate was enamored with the sliding doors. And, because they look too cute (and hardcore!) in Skullcandy headphones, we of course had to do a rap album cover photo shoot.
After all, this is a swagger wagon…and my girls know how to swagger. No diggity, no doubt.