When we first moved to the Bay Area, one of Nate’s co-workers told him about It’s-It Ice Cream. We tasted the mint flavor and, in all honesty, weren’t that in love. Then, the other day, they were sampling the original vanilla flavor at Costco. My girls of course begged for some, so I gave them each a sample. I was going to pass on it myself, but decided I may as well give it another try. After one bite, I threw a box in the cart to take home!
I did a little research about It’s-It Ice Cream before sitting down to write this post. It’s-It has a very fun and unique-to-the-Bay-Area history, which you can read about on their website. It’s-It Ice Cream even has an entry on Wikipedia. This ice cream must be serious business! I love that it’s been around forever and is so tied to the local culture. It’s fun to eat something and know people nearly 100 years ago ate the same thing.
It’s-It is simply vanilla ice cream sandwiched between two oatmeal cookies (with tiny raisins…we didn’t even notice those until last night!) and dipped in dark chocolate. They have a few other flavors, and you can find them throughout the West or order online. And I love their retro packaging.
As I was munching on my It’s-It last night, I couldn’t help but think of other similar ice cream creations in other parts of the country, creations that people stand by for years, creations tied to the history of a place. Newport Beach has its Newport bars and chocolate dipped frozen bananas. North Scituate, MA has it’s Wilbur Wheels. Cape Cod simply has homemade ice cream everywhere you turn, each town on the Cape claiming theirs is the best.
What is it about ice cream that inspires such tradition, loyalty, nostalgia? The possibilities for creating new frozen treats are endless, so everyone can find their own claim to fame. And maybe ice cream just tastes so good we can’t help but keep coming back for more.
As always, I love hearing about where you live and your own traditions. Share your town’s/region’s/state’s favorite ice cream treat! And who knows, maybe one day I’ll get to try them all…one can wish!