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Wednesday, May 11, 2011

Plate to Pixel, Hélène’s Beautiful New Book…and a Fab Giveaway!

This giveaway is now closed. But please keep reading to learn more about this great book!

About a year ago I received an email from Hélène Dujardin. I had never met Hélène, only heard her speak at a conference and admired her beyond-lovely food blog Tartelette from afar. When I saw her name in my inbox, I think I might have squealed. And then I read the email…not only did she know and read my blog, but she wanted to room together at the Evo conference. I responded immediately, I think in a relatively non-spastic way because she didn’t seem too frightened of me.

Anyway, we roomed together at Evo and I finally got to know Hélène in person. She is delightful. Oh so French, oh so talented, oh so fun. I love her to pieces! Evo was a blast…and then I was able to convince Hélène to throw a party with me last fall at BlogHer Food. Working with her was just as much fun as rooming with her!

So, when her new book Plate to Pixel: Digital Food Photography and Styling came out, I knew I had to promote the heck out of it. I emailed Hélène and her publisher offering to do a giveaway, before I even saw the book, counting on the fact that if it was anything like her blog or her photography presentations, it would be great.

Then the book arrived. And it is beyond great. It is beautiful as well as a thorough and helpful photography resource. Nate and I were both stunned by the fact that one person could write it…let alone a person who’s first language is not English. Not only is her writing good, it is fabulous. That Hélène…you can always count on her for excellence.

If you don’t know Hélène’s background, she started as a pastry chef and eventually became a professional food photographer. You can read more about it in her book (hint, hint). You can trust her food and her photography. The girl knows what she’s talking about on both fronts. And she has a wonderful artistic eye. Her composition and styling are both perfect.

If you are someone who wants to take better photos of food, you need this book. If you could care less about food photography, you’ll still love the book. The photography basics (and beyond basics) that she outlines will help anyone looking to improve their photography skills. The book is very well-organized, offers clear instructions and information, and I love how every single photo in the book has the technical information for the photo listed beneath it. She also provides comparisons of different types of shots with different settings, so you can actually see what she’s talking about.

I could go on and on. But I won’t. You get the drift. I love the book.

And, we’re giving away FIVE copies of Plate to Pixel! That’s right, five of you lucky people will get your very own copy to drool over at home! Same drill as always…leave a comment and you’re entered to win! One comment per person, and we’re not limiting this to U.S. addresses only…anyone can enter, no matter where you live! Please leave your comment before Midnight PT on Tuesday May 17.

Bravo, Hélène! I am so happy for you and all of your well-deserved success!


  1. 1

    Wow – I know someone who would love and totally NEEDS this book! me….

  2. 2

    My daughter would love this book, as she is starting up her own cooking website also! Thanks Jane 🙂

  3. 3

    Want one.. need one… probably won’t win one.. but a girl can hope! 🙂

  4. 4

    Looks beautiful! What a great give-away!

  5. 5

    This is fantastic, can’t wait to read it.

  6. I would LOVE to win this book! Food and photography have been two passions I’ve only just discovered in the last two years and I’d love to get better at food styling and shooting! 🙂

    Thanks for the giveaway!

  7. I find myself always struggling with food photography. This book would be a welcome guide to help me through the rough waters of photography!

  8. 8

    I am in need of this book! I would relish a copy.

  9. I think I might enjoy a copy of this book almost as much as I enjoy the author.

  10. 10

    This sounds right up my alley! I’m definitely working on becoming a better photographer.

  11. 11

    Great that you are not limiting this to U.S. addresses only, I live in the Netherlands 🙂 Kyonne

  12. 12

    That book looks fabulous! Hope I win!

  13. 13

    oh wouldn’t it be lovely if i won this just as my nikon d90 arrives!

  14. What a great idea for a book. I definitely need this.

  15. 15

    Totally want this book. Helene is such a talented food photographer! Crossing all my fingers & toes to win this book!
    And so thoughtful of you to have this giveaway…

  16. 16

    Wow, I could really use this! I’m planning on getting a nice camera to take food photos for my food blog and being a noobie that I am, I’m sure that this would help a lot!

  17. Want one. Need one. Gotta, gotta have one! What a fab giveaway! Thanks for the heads up!

    Hélène actually inspired me to start my blog. I am hoping to get back into it (have been slacking for the last couple of months). Maybe her book is the push I need!

  18. Wow! This book is exactly what I need to get my food photog and food blog where I KNOW they can be! Thanks for the chance to win a copy!

  19. 19
    Angela Stiner

    Seems like a wonderful book!! I gotta have one!! If I dont win I will have to check my local bookstore for a copy! 🙂

  20. 20
    Deckled Edges

    This looks fabulous! Would love to read it.

  21. 21

    Looks terrific. I need a copy

  22. 22

    I’d love to win a copy of this book! I’m a lot happier and satisfied with my food photography now than I was when I first started blogging, although there always is, and will be, room for improvement. I’m a fan of Helene and her blog, too, especially ever since I made her gluten-free puff pasty last year, which was met with approval and high praise from everyone who had the opportunity to taste it. (I made the puff pastry into a crust for a strawberry tart.)

    Thank you, Jane!

  23. 23
    Florence Penton

    This book sounds fantastic! I would love to win a copy!

  24. 24

    *sigh* I have been stalking Hélène’s every move for the past 2 & half years. She makes everything beautiful. I would love to win this book!I’m a food photographer newb that would love visual direction from the Priestess of Food Photography. Pick me, pick me! 🙂 Much love, Tina

  25. 25

    That book looks gorgeous! I’m new to photography and think the tips would be invaluable (and make me hungry drooling over all that delicious food)! Pick me!!

  26. I would love to have a copy! Thanks for the giveaway!

  27. 27

    Hope I win. I desperately need photography guidance.

  28. I would love to win this book! Thank you so much for the giveaway.

  29. 29

    I just moved to a new apartment that’s full of natural light, so I know I need to work on the other major weakness in my food photos: The photographer (me). This book would be so helpful!

  30. 30

    This book looks beautiful! I would love a copy!

  31. I need this! What a great giveaway 🙂

  32. This looks like such a wonderful book! I could definitely use some professional advice on how to improve my food photography!

  33. 33

    Oh my goodness! I discovered her blog about a week ago while searching through Martha’s Circle. I recognized on her site a short spread she did on ice cream sandwiches for Martha Stewart Living’s March magazine that I fell in love with. I even saw the promo video for this book. HUGE fan of Helen. Please rig the contest for me to win! 🙂 jk

  34. 34

    Wow – that book looks amazing! I am sure my husband and I would love it!

  35. I’ve been following the book’s journey to fruition for a while. I’m sure it’s a beautiful position and I would love to be able to win a copy – there’s so much to learn about photography!

  36. I. need. that. book.

  37. 37

    absolutely gorgeous! I’d love it.

  38. 38
    Amy S.

    I love taking pictures of food. Much safer then when I try to get pics of my two boys!

  39. 39

    I have been lusting after this book. Would love to win it!

  40. 40

    What a fabulous give away!! I am so excited about Helene’s book as it was her blog that originally inspired me to improve my food photography! I never imagined that I could get step by step lessons from the woman herself (albeit in book form).

    Thank you!!


  41. I am adding food coverage to my blog, so this book would be fabulous! Fingers crossed!

  42. 42

    I need this book!! It’s beautiful!!

  43. 43

    I’d love to win this! I don’t have a blog, but maybe this would inspire me.

  44. 44

    Wow, that really looks amazing! I need an excuse to improve my photography skills!

  45. I would love to learn how to take better food pics. I post to my fb page & blog often & I know I could do a better job. Thanks!

  46. Mine is on it’s way but I’m still excited even if I did actually pay for my copy. I pre-ordered and that does not seem to have given me any advantages. Still waiting. Waiting. I’m sure it will be worth it!

  47. I’d love a copy of this book so much! I really need it as my photography lets me down.

  48. congrats to helene! the book looks fabulous and I would love a copy!

  49. What a great book! Sooo excited!!

  50. 50

    This is something I could really use.

  51. 51

    Amazon keeps recommending this book for me, so I was very happy to see it in your blog. I feel like it now has some “street cred”. Even if I don’t win (fingers crossed!!), this is likely one I’ll be adding to my next order.

  52. 52

    My husband would absolutely love this book!

  53. I would pee my pants if I got this book!

  54. 54

    very nice!

  55. Wouldn’t it be AWESOME if one of these books traveled all the way to Spain, into my arms, so I can finally learn everything about food photography so I can start practicing for the food blog I want to do!!!

    I’m gonna be needing one of ’em books!

    Loooove the blog!


  56. 56

    what a beautiful idea! crossing my fingers XX

  57. What a fantastic giveaway! I have had my eye on this book 🙂

  58. Oh my! What a fabulous Giveaway! I would love love love to win this book, then maybe it wouldn’t take me so long to get the right shot and I could eat my dinner while it was still warm! LOL Good luck everyone!

  59. 60

    That would be so helpful! What an great idea for a giveaway!

  60. Looks like just the right reference book for me! Only my family won’t be happy when they have to wait for dinner because I’m busy taking pictures of it! They’ll get over it, I’m sure!

  61. 62

    I would love to win this book! Her blog is so beautiful 🙂

  62. 63
    Shauna W.

    This looks awesome!

  63. Ooh, I would love this! My food photography has improved over the years but is still sorely lacking…

  64. 65

    I would love to learn more about photography from her. The book looks great.

  65. 66

    I want this so so bad. Please pick me!

  66. 67

    Oh I would love this! That is a great giveaway! Thanks!

  67. 68
    Lynda Clark

    Oh my goodness, that is the most beautiful food photography that I have ever seen. I would so like to be able to take pictures like that. I totally want to win this book.

  68. 69

    Beautiful, I love this! Food and photography, what’s not to like?

  69. Oh, this book sounds like a dream! Though I don’t think I can ever emulate Helene’s photography, just flipping through a book filled with her gorgeous photographs is a pleasure on its own 🙂

  70. 71
    April V

    I would love to win a copy! Thanks for the chance!

  71. I would love to win a copy of Helenes fabulous book. It would be so great to learn some of her secrets.

  72. 73

    Oohh, maybe I can actually learn how to take pictures this way. I am so inept, I need the help. 🙂

  73. 74
    Nikki CB

    Looks great!

  74. 75

    This book looks fabulous. Too bad you can’t eat it as well. I think it will make me hungry and envious (of the writing, the photography, etc.). Would love to win one!

  75. 76

    I would love to learn more about food photography.

  76. 77

    This book looks just fabulous – and would be a terrific gift for my daughter who has lived in Japan for 4 years and has sent us many photos from her iPhone of meals in Japan. She is returning in a few weeks and this would be great R & R reading as she decides where her life leads next.

  77. 78

    My sister would love this! I would be such a hero if I won it for her. Thanks for the recommendation– it will probably be my Christmas present to her, even if I’m not one of the winners.

  78. 79

    A book about photography and food!….. yes please!!!!

  79. 80

    It looks like such a beautiful book.

  80. 81
    Amanda Lewis

    That sounds like a wonderful book! I would love to read and own it!

  81. 82

    Fantastic – it looks so lovely. And practical. And I don’t even have a food blog 🙂

  82. 83

    i just started co-blogging with a friend on a blog all about food and we both kind of suck at food photography so this book would be so timely and awesome for us!

  83. 84

    It looks fantastic! Might have to check it out sooner rather than later…. 🙂

  84. 85

    This would be a great book to add to my kitchen decor. Plus improving my photography skills is a must!

  85. 86
    Janna M

    Even before I started a blog photography fascinated me. I used to watch the last 10 minutes of America’s Next Top Model just to see the final photos.

    I’ve been reading tons about Helene’s book. Someone even said that it’s just beautiful to look at. What a fantastic giveaway!

  86. 87

    What a great giveaway. Definitely could help me out with my photography skills since I have no training or formal understanding whatsoever. 🙂

  87. 88

    I would love to learn more about food photography. This book looks wonderful. Such a lovely giveaway…thank you.

  88. 89
    Jen Chocolate Seines

    Yes, please!!!

  89. 90

    I would love to have this book! I just bought my first DSLR and I’m ready to start snapping some food. I’ve always been curious about food photography, so this book will be a huge help as I start to play around.

  90. I adore Helen, and I can’t wait to read this book!

  91. 92

    I am Helene’s number one fan. LOVE HER!

  92. 93
    Karen B

    Looks like another great TWFD giveaway!

  93. My food photography does need some help! I would love to give this a go!

  94. 95
    Michele Wang


  95. 96
    Stephanie M

    Thanks for the chance!!

  96. The pictures look amazing, just from your pictures!

  97. 98

    Did Grammy write a cookbook? Where did she live south of Boston?

  98. 99

    Pick meee!! :)) loveeee her blog! 🙂

  99. 101

    Would love this. There is always room for improvement with photography and photographing food is always so tricky. Thanks for the opportunity!

  100. 102
    Natalee Maynes

    This book looks fantastic! Your website does too!

  101. 103

    I would love to have a copy!

  102. 104


  103. 105
    Amy W.

    Food can sure be one of the hardest things to photograph – this book would be so Handy!

  104. 106

    The book looks absolutely beautiful, will add it to my collection anyway!
    I am a Swiss blogging in English and I greatly admire the many talents of Hélène, as a French born writing in English and ever so witty and entertaining, her beautiful photography, her love and passion for her projects, her lovely family both in France and USA.
    I would feel very honoured (and pleased) to receive a free copy, thanks for putting this up.

  105. 107
    Karen Dance

    I would love to share this book with my daughter and her new macro lens!!!!

  106. 108
    Jenny Dill

    Yet again…my fingers are crossed. This looks like a completely awesome giveaway and if Amy wins again I’m going to be ticked! booo Amy winning.

  107. 109
    Michael Dill

    Jane…. I am a new follower of your blog, thanks to Jenny, and would love to beat Amy as well oh and get a new book for our new bookcases!

  108. 110

    I love food and i love photography… The two matched together? Heaven

  109. 111

    This looks like an amazing book! I’d love to improve my food photography!

  110. 112

    I would love some instruction on taking better pics!

  111. 113

    Jane, everything you share with us is awesome, but this would cover 2 of my passions! Would be soooooo excited to win! (I really need much more schooling on photography but will always love FOOD best!)

  112. I LOVE her blog and I would LOVE that book! 🙂

  113. 115

    I would LOVE to get a copy of this book! 🙂 I live outside of the U.S., and although I have been following your blog (as a silent reader) all these years (yes, years!!), I knew that I will never ever stand a chance to win any of the previous giveaways since they were meant for addresses in the U.S. only. When you stated that addresses outside the U.S. can also participate, I almost fainted in excitement. 😛

  114. 116

    I can’t wait to read this book…Food Photography is something that I would love to learn more about. Thank you for the giveaway!

  115. 117

    Hoping I win!!! Thanks Jane…

  116. 118
    Karleigh Simpson

    I stumbled across your blog via Google, early this week. I was struggling coming up with my weekly menu plan, due to exhaustion. (We just welcomed our third son into the world three weeks ago.)
    I’m so glad I found you! I’ve spent several hours over the last few nights reading up on your past posts. SO much fun!

    Anyway, here is my entry. I know I can benefit from this book!


  117. 119

    What a beautiful book!!

  118. 120

    I like books about food. Or anything about food.

  119. 121

    Great book, I’d love to have this. I love cooking and photography, I’m working on my own cookbook, and this would give me the tips and tricks to put it over the top!

  120. So many giveaways are of things I don’t need. This one, I could definitely use!

  121. 123

    Wow, I’d love to have this book, Good Luck everyone!!!

  122. 124

    What! Are you kidding Jane?
    For all the free haircuts… I’m cashin in!
    I want this book!!!!! I only use your one
    trick you showed me.. No flash! Ha.

  123. 125

    Love it!

  124. 126

    I wold love to have to have this book! taking photographs of food i something I love doing!

  125. 127

    A gorgeous book, would be very fun to own!

  126. 128

    I would love a copy of this! I am always looking for tips to make my food photography better.

  127. 129

    oh food and photography – I love you both 🙂 Helene – your book is gorgeous, I hope it gets to find a home on my cook book shelf!

  128. 130

    The book looks absolutely beautiful!

  129. 131

    I want one!! I love food photography and would love to take better pictures of food myself!

  130. 132

    I’ve heard SO much about this book! I can’t wait to read it!

  131. 133

    Pick me! Pick me! I’m getting new lenses for my birthday in June! Pick me!

  132. 134

    Sign me up!

  133. 135

    Ok, this giveaway is my favorite so far – food AND photography!

  134. 136

    I am in desperate need of food photo help! This book would be a great step in the right direction for me. Please pick me, pick me!

  135. 137

    The book looks beautiful – what a treat!

  136. 138
    t sara

    looks like a great book! I’d love a copy.

  137. I need all the help I can get – I know the food tastes yummy but I need to get that to translate into the pictures I post!

  138. 141

    Ooooh I NEED this book! I have been drooling over it since I first saw she was publishing it on Tartlette. Her photography is just so gorgeous!

  139. 142
    lisa s

    Love the side by side photo comparisons!

  140. 143

    I’d love to read this book!

  141. 144
    Lindsay R

    me please.

  142. 145

    I would absolutely love, love, love to win this book. I’m so happy that you have opened it u to non-US residents as well. It’s a pity I cannot buy the book here, and I’m excited to have a chance at winning this book. Fingers crossed.

  143. 146

    I’d love to own a copy of this book! 🙂

  144. 147
    Angie .

    This would be FANTASTIC!! I’m trying to create my own cookbook and have it printed for Christmas gifts this year. I tried last year, but didn’t give myself nearly enough time – AND my photos were severely lacking. Thanks for sharing!!

  145. 148

    She is fantastic!!! I would love,love,love this book. What a great giveaway!

  146. Oh wow, I would be so thrilled to receive this! It looks like a beautiful book, and I sure could use all the photography help I can get 🙂 Thanks for a great giveaway (and for including us Canadians in it!!).

  147. 150
    Sherri W

    the book looks amazing… I could absolutely use it!!! 🙂

  148. 151

    My wife would love this book, and I’d love to be the one to give it to her.

  149. 152

    Would LOVE this book to get me started with a new hobby.

  150. 153

    This looks like a beautiful book!

  151. 154
    Kirstjen Pratt

    It looks like a beautiful book! I am excited to see it in person!

  152. 155
    Nicole Beckstrand

    That looks like an amazing book! hope I win!

  153. 156
    Sarah Darby

    I would LOVE this book. This was my dream job growing up.

  154. 157

    I’m relatively new at food photography and would love this book! 🙂

  155. 158

    Count me in!

  156. 159

    Great giveaway! I wouldn’t have know this book existed without you! I could sooooo use this book!

  157. 160

    Those photos look amazing.

  158. 161
    Stacey Thomas

    How fun! I would love to get my hands on one 🙂

  159. 162
    Heather Jones

    Was just about to order a copy and saw your giveaway. I could definitely benefit from Helene’s expertise.

  160. 163

    Those photos look amazing.

  161. 164

    I would love to win this. Thanks!

  162. 165

    Wow! That book looks fantastic!

  163. 166

    I want this book sooo much! I Really need to improve my food/photos skills! What a great opportunity!

  164. 167

    Yay! Finally a contest I (as a Canadian)can enter! Thanks!

  165. 168
    Emily A.

    Just learning about the whole photography world…looks great!

  166. 169

    Oh my, me,me,me puleese! I would love a copy!

  167. 170

    The pictures are BEAUTIFUL. If I gain nothing from posting this comment, at least I have gained a new site for my bookmark list. I love looking at Tartlette and am inspired by watching the video promo for the book!

  168. 171
    Chabree Grove

    This book looks amazing! Just what I need to inspire me to get back in the kitchen, and this time with my camera in tow. Thank you for such a generous giveaway!

  169. 172

    I am crossing my fingers really really hard!

  170. 173

    The book looks amazing. It’s exactly what I need. *fingers crossed*

  171. My husband is the resident photographer…but maybe I can start to catch up with this book?!

  172. What a wonderful giveaway — the book looks spectacular and would be much read reference in my kitchen 🙂

  173. 176

    Love Food Photography, I’m sure this is a good one. I will love to have it, my husband, a photographer will like it too.

  174. 177

    I really admire her!!!
    Thank you for sharing all with us

  175. 178

    The nice thing about giveaways is that it leads me to new lovely sites I would otherwise not know about. So… yay! First-time visitor here. Will be coming back for meal planning advice.

    Thank you for doing the giveaway!!! I would squeal if I got my hands on this book. 🙂


  176. So glad this finally came out! Congrats! I would love to add this to my collection!

  177. Hélène is an amazing foos stylist, photographer and recipe creator. Sofun that youow her and thank you for promoting her awesome book. I would love to learn from her.

  178. As a food photographer I look up to and am constantly inspired by Hélène’s work. She has an eye for texture and colour like none other and I’m so amazed that she does the food styling, prop styling AND photography for all of her photos. Truly a hero of mine. I’d love to win her book!

  179. 182

    love it! would love to win… thanks for having the giveaway!

  180. 183

    Sounds like it would be a great reference to helping people present their food in the best possible light =)

  181. Please. Pretty please. Let me win this book.
    (fingers’ crossed)

  182. I adore Tartelette and I’m going to get this book, giveaway or not. I’m crossing my fingers!

  183. ME ME ME – I want this 🙂

  184. I can’t wait to get my hands on this book! I love Helene’s photography, it’s simply gorgeous.

  185. Scrolling WAY down here doesn’t leave me hopeful but here I go. I would LOVE this new book. Thank you for helping her to promote such a wonderful and useful tool!

  186. I take some pretty mediocre food pictures. I need this book!!

  187. 190
    Michelle Hollands

    Oh!!! Pick me, Pick me!! I would LOVE a copy of this book!!!

  188. I am a long time admirer of her work and would love to get a closer look into her process and her creative vision.

  189. 192

    I keep hearing and reading on blogs How great this book is!
    I would love to win one, but if not – I will sure buy from Amazon! 🙂

  190. 193

    I would love to win this book!

  191. 194
    Yvonne Lane

    Looks like a wonderful read.

  192. 195

    would love to win it!

  193. 196

    Have only thumbed through but need a copy of my own! Whoever wins it will be one happy reader!

  194. 197

    The book is gorgeous. It looks like foods’ new best friend. And every food bloggers new best friend!

  195. 198

    Sounds like an amazing book. Would love to win a copy!

  196. 199

    This books looks beautiful, and I’m always looking for ways to improve my photography! Thank you for the opportunity!

    ps, I’m loving your blog!

  197. 200

    Looks like a beautiful and useful book.

  198. 201

    this looks amazing and so informative!

  199. 202

    I would love to win this book! Gorgeous and I love her blog.

  200. 203

    Winning this book would be sooooo great. I like your kind of writing and photography and I would really like to learn more about how to work with my camera.

  201. 204

    I love food! I love photography! and I’d love to have this fab book about food photography! 🙂 I hope I still made it. I just finished taking photos of my pistachio macarons…I know this book will help me take better photos in the future. 🙂

  202. Ooo! Oooo! (Jumping out of chair with hand raised) I would like one! Please!

  203. Hélène always has the most beautiful food photos.

  204. yes please, put me in the pot! what a great giveaway!

  205. I think most of us would love a little help with our food photography. That is the best part of artistic work, there’s always room for improvement. Some more then others in my case. Great give away!

  206. 209

    This book looks beautiful, the photography makes it look good enough to eat!

  207. 210

    I’ve been trying to get a copy of Helen’s book-she’s super talented-please pick me!!

  208. 211
    L. Kaldor

    I would love a copy of Tartlete’s book. I imagine it’s as beautiful as her blog.

  209. 212

    Oh how I love Tartlete, her pictures always make me swoon!

  210. 213

    The book is beautiful and amazing! I would love to win a copy!

  211. Come on then… I’m on the edge of my seat… who won the giveaway?!

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