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Thursday, August 23, 2012

The 2012 Slow Churned SocialLuxe Lounge!

Wow. I can’t believe it’s been three weeks since the Slow Churned SocialLuxe Lounge in New York City. Time flies when you’re finally able to relax and catch your breath after months and months of craziness!

The Par-TAY

For those of you who don’t know what SocialLuxe Lounge is, it’s this crazy idea my friend Allison concocted in 2009. She decided that we should throw a party for bloggers. We were like, “Sure, why not? How hard could it be? Allison would never lead us astray!” Well…it was hard. But it was worth it. And Allison certainly did not lead us astray. In fact, while the parties we’ve held each year have been amazing, the best part of it all has been the relationships I’ve developed with Allison and Marie, my SocialLuxe business partners. I am blessed beyond measure having these two ladies in my life. Working with them on something so hard/fun/time-consuming/awesomesauce has created a bond that will NEVER BE BROKEN! Yes, I’m getting all cheesy and melodramatic on you. I can’t help myself!

Marie, Allison and I

Okay, enough blithering, onto the party!

This year our title sponsor was Edy’s/Dreyer’s Slow Churned ice cream. They were our dream sponsor and we were delighted to work with them. First of all, I totally buy their Slow Churned ice cream all the time. For real. Secondly, they were helping to raise money for Operation Smile. All summer they’ve been encouraging people give a smile and change a life! Each time someone uploads a smiley picture enjoying Slow Churned to the Edy’s or Dreyer’s Facebook pages, $5 is donated to Operation Smile. Our party was the official New York City stop on the Reason to Smile tour and we were able to get lots of photos of lots of smiley faces! You can upload your own photos (and get a free scoop of ice cream!) by clicking here!

Vanessa Lachey joined Edy’s/Dreyer’s to help put smiles on our party guests’ faces. She was DARLING. Seriously, so sweet and nice and maybe the cutest pregnant person ever. She came all the way from L.A. even though she was 8 months pregnant. Go Vanessa! She said that ice cream and helping kids was a no brainer!

350 wonderful, amazing, talented women bloggers came to the party to eat ice cream, get primped and pampered and have some fun. Each time we do this shindig there is a moment when I look out at the packed room and just feel happy. It is seriously FUN.

Between great music, the BlogLuxe Smile Awardsamazing and hardworking volunteerscute waiters, fun gift bags, celebrities, delicious foodfancy drinks, massages, gorgeous flowers, make-up, paparazzi, henna, the red carpet, and fabulous bloggers, it was a night to remember!

In addition to Edy’s/Dreyer’s, we had other great sponsors at the party as well. I need to give them a shout out because the party would not be possible without them and they were all fabulous!

Jill Zarin, of Real Housewives of New York fame and as spunky and fun as you would imagine, was there with BISSELL to show off the new Spot Bot. I am one of the lucky few who will be receiving a Spot Bot of my very own and I can’t WAIT to get my hands on that thing! Seriously, we have a spot in the girls’ room that needs some serious love right now. Hurry, Spot Bot. I need you!

Spot Bot on the Go; Real Housewife meets a Pioneer Woman!

Summer Baltzer, of Design on a Dime fame and gracious and lovely, was at the party with Wilsonart HD. They have these totally cool laminate countertops that are beautiful, super resilient and affordable. I wish I had a kitchen of my own right now to fill with these counters!

UNREAL Candy was also at the event and everyone was super excited about their unjunked treats. Let’s not talk about how many peanut butter cups were ingested by one Jane Maynard in a 24-hour time period.

Ubisoft was there to help our guests get their dance on with Just Dance. And Netflix did some giveaways with a fun Twitter quiz. Lots of fun to be had!

And, one of the best parts for me was having my sister Anne, sister-in-law Cora and brother Christian there to help out. It was awesome having them there and I got to fulfill all of their biggest dreams…Anne met Jill Zarin, Cora met Ree Drummond and Christian met Vanessa Lachey. They all went home happy. 😉

If you’re dying to get a gander at more photos of the event (I know you are, I can see it in your eyes), visit our Flickr page!

Three cheers for SocialLuxe! {And now I’m going to take a nap. Phew!}


  1. 1

    Great looking party! 🙂 The caramel slow churned is my FAVORITE!

  2. I stole a gigantic stash of the UnReal candy . . . my husband and I literally just fought over the last peanut butter cup in the kitchen!

  3. 3

    Looks like a rockin party! Were there even professional dancers there? 😉

  4. 4

    Looks like so much fun. Where did those gift bags come from? I’d love to buy one of those cute bags!

  5. Oh man, what a party, where can I score an invite??

    You’re amazing, I love you.

  6. 6

    I can’t believe it’s already been that long since the party too!! It was so awesome hosting with you. I love you bunches!

  7. 7
    Nikki CB

    Looks like so much fun! And everything looks great!

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