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Thursday, August 19, 2010

The Avery SocialLuxe Lounge and an amazing weekend in NYC!

I’m finally sitting down to write about the 2010 Avery SocialLuxe Lounge. Ah, SocialLuxe. Even now, two weeks later, I don’t know where to begin! The party was a-maaaaaay-zing. Our sponsors were wonderful, the location was off the HOOK, and throwing the party with Allison Czarnecki and Marie LeBaron was by far and away the best part of it all. I simply feel grateful for the chance to be a part of it.

Allison, Me, Marie – The Dream Team

Warning: this is a long post. But it’s FUN and represents a year of my life, so I just gotta make it a big ole monster post of SocialLuxe fabulousness. (If, after all of this, you are still dying to see and read more about SocialLuxe, we have a pretty sweet Flickr page here, and we’re collecting posts about the party here.)

Pre-party preparations

The Avery SocialLuxe Lounge took place on August 5 in New York City at Arena, near Bryant Park. We had 350 wonderful bloggers in attendance, including this unbelievable list of VIPs. UNBELIEVABLE, right?

The Bloggess (Funniest BlogLuxe Award Winner, 2009 VIP), Megan Jordan (Velveteen Mind), Christine Koh (Boston Mamas)

This year Avery was our title sponsor for the event. They were wonderful. Their conference survival kits for each guest were adorable and totally useful to boot. We absolutely adored working with Avery.

In addition to Avery, we had a whole slew of amazing sponsors. Frito-Lay, International Delight, Stride Rite and Ghirardelli were all at the party, providing their own unique and fun twists. Celebrity designer Heather Thomson was also there helping women to feel yummy with her Yummie Tummie line. (These waiters were also wearing Yummie Tummie products…which they admitted to loving.)

This year we featured a very special non-profit organization, Drop In and Decorate. They were at the party to meet bloggers, educate them about what the organization does, and gave guests the chance to design cookies to benefit the Center Against Domestic Violence of New York. Drop In and Decorate is definitely worth checking out, so click on over to their site!

SocialLuxe is all about the pampering. Hair, makeup, henna, manicures by OPI and the most fantabulous aromatherapy massages by Aveda really rounded out the evening. I could have sat in that massage chair for hours.

The swag was sweet, too. It was SO fun giving each guest a giant bag full of wonderful goodies. From totally delicious smelling Scentsy products to totally classy gifts from Cambria Cove to totally awesome face cream from StriVectin to totally rockin’ headphones from Skullcandy…and so much more. It was nuts!

This is what stuffing 350 bags looks like

Shabby Apple provided the three hostesses (including myself) dresses for the weekend. I can’t even tell you how many compliments I got on my Frida K dress. I sure was glad I was wearing it that night…made me feel all confident and stuff. And, confession time, I wore it again two nights later.

SocialLuxe was a TON of work, but it was worth it, for so many reasons. Oh, and I won the Tastiest BlogLuxe award with dear sweet Ree, The Pioneer Woman! Yippee! (Don’t miss the list ofย all the winners here.)

The weekend didn’t stop there. Theย BlogHer conference was just as overwhelming as ever, with over 2000 bloggers in attendance.ย The highlights of the weekend for me were two more parties.

Ree (The Pioneer Woman), Jaden (Steamy Kitchen) and Elise (Simply Recipes) held a cocktail party on Friday night, where I finally met Matt Armendariz from Matt Bites and got to hang out with the David Lebovitz. And I’m officially in love with both of them.

Some of my closest and favorite blogging friends, at Ree’s party…Kristen, Me, Allison, Rachael, Marie and Kami (Photo from Justin Hackworth)

And on Saturday night I had the chance to attend another cocktail party hosted by NATE BERKUS. He was super sweet and I love him now even more than I did before. I honestly can’t wait to see his new show in a few weeks.

Oh, and then I danced the night away at Sparklecorn, one of the official BlogHer parties. I haven’t danced like that since college. It was a BLAST. (And I make a brief appearance in this video, thankfully hidden behind some crazier girls than I…)

I’ve gotta say, New York City treated me well.

Oh! I almost forgot. Not only did I get wined and dined in NYC, but I also became an official minivan mom. That’s right, I had me a Swagger Wagon for my East Coast trip this summer. Toyota provided me with a Sienna to use the whole two weeks I was out East. It was fabulous having it on our family vacation on Cape Cod and, surprisingly, it was even more fabulous to have it in New York City for SocialLuxe. It hauled people and boxes of stuff equally as well and I don’t know what we would have done without it. And, once ‘Jersey Jane’ kicked in, I could handle driving that van in the city as well as any cab driver.

Cate and Anna loved having the van…they sat in the way back the whole time we had it and Cate was enamored with the sliding doors. And, because they look too cute (and hardcore!) in Skullcandy headphones, we of course had to do a rap album cover photo shoot.

After all, thisย is a swagger wagon…and my girls know how to swagger. No diggity, no doubt.


  1. 1

    Wow! (oops- glad I proofread- I accidentally typed sow instead of wow) That looks like you had a fantastic week! The swag and the swagger are amazing. Remember when Cate used to jump without leaving the ground? She is making up for it now. You look great too- love the dress and the ruby red shoes! How do you do it all?!

  2. 2

    Wow, Janers! What an event! Looks amazing. So happy for you.

  3. 3

    Glad you had so much fun! I have to go next year! Congrats on your award. Thanks for sharing all your fun photos. Love your dress! You are beautiful!

  4. 4

    It was fab.u.lous! Love your girls at the end, and the swagger wagon!!!

  5. 5

    Go girl! I do really love that Nate Berkus!

  6. It was such a crazy whirlwind week wasn’t it? I love the photos of the girls with their skullcandy headphones on, you have to send that one my way.

    Great recap!!!

    love you.

  7. 7

    Jane, what an amazing experience! Well done! Wish I could have come! I am sooo envious! Rachel

  8. 8

    I read “no dignity, no doubt” at first. haha. I’m so happy the event went so well! Congratsss

  9. 9

    That looks absolutely amazing!!! Congrats on winning- what a huge honor to win alongside the Pioneer Woman!! And a photo with Nate Berkus? Oh my! Fabulous night!

  10. 10

    Thanks for letting me live through you!

  11. 11

    “Jersey Jane” woohoo! NYC traffic or sleep-deprived NorCal…hmm…which was tougher. ๐Ÿ˜‰

  12. 12

    Congrats on the win! I’m sorry I missed all the fun! I’ll have to put it on my calendar for next year! ๐Ÿ˜‰

  13. 13

    Good job! Looks like it was an awesome event!

  14. 14

    The little-one got some decent air!

  15. 15

    What a fun time! I need to hear more about you dancing the night away like a college girl!

  16. 16
    Nikki CB

    Looks like so much fun, and a gorgeous party! You look so classy in that dress. I’m glad it worked out so well! You worked so hard on it. Woohoo!

  17. 17
    Natalee Maynes

    I LOVE this!! I can’t believe you did all of this! It looks so so amazing. The dress was amazing. Hopefully I’ll get to see if on you in person one day soon ๐Ÿ˜‰ Anyway, amazing work. So so proud of you you partying college girl.

  18. 18

    Looks like a blast, Jane!

  19. 19

    Amazing, Jane! Way to go. It looks like you pulled off an incredible party.


  20. 20

    Where my kids at?

  21. 21

    Wow, wow, wow! WELL DONE! What an amazing accomplishment, and memory!!!

  22. 22

    I’m so impressed. You’ve really made it, girl. Amazing experience.

  23. 23

    You are so awesome and what a fun party that was!
    I have to say the Avery survival kits were my absolute fave of all the swag obtained that weekend. Loved those!
    Ready to do it again? ๐Ÿ˜‰

    Also, how cute is Nate B? Looking all handsome and everything!

  24. So jealous you got to meet Nate!

  25. 25

    Let’s do it all again! Really, the party was off the hook (and I don’t say that). I love that I got to be a part of the behind the scenes and help out with it.

    I love being with my bloggin’ peeps! We always have a blast. Great recap Jane!

  26. Look at all of the fun you had! It looks like you were kept busy as well. Thanks so much for a peek into all of your weekend. BTW…the girls look adorable ๐Ÿ™‚ Love this post.

  27. 27

    LOOKS A-MAZING! And I don’t know how you left out the yummiest morsel that you MET & got a pic with Mr. “Cutie Patootie” himself. So.freaking.jealous!!! L.O.V.E. Love your blog.

  28. 28
    Erika B.

    Wow! Your party looks amazing. You can see all of your hard work. Cute dress too!

  29. 29

    Looks incredible! Seriously, how do you do it??

  30. I’ve been saving this post in my reader and finally read it today — looks like you had a blast in NYC! It was fun to talk about blogging with you a few weeks ago! You’re amazing.

  31. @Dee Once an angel came to me to grant me to wishes. I asked 4 world peace, she said its difficult and asked me to ask sumthing else. I asked 2 give u brain, she said she will try 4 world peace itself ๐Ÿ™‚

  32. Thanks for sharing that article that is very interesting and informative.

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